Marketing management
| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Prentice-Hall ,
c2000
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| Subjects: |
| Physical Description: | xxiv, 551 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0321014219 |