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|a 007053943X
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| 020 |
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|a 0071155147
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| 090 |
0 |
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|a HF5821
|b .A293 1997
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| 100 |
0 |
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|a Rossiter, John R. ,
|e author
|
| 245 |
0 |
0 |
|a Advertising communications & promotion management
|c John R. Rossiter, Larry Percy
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a New York, N.Y. :
|b Irwin McGraw-Hill ,
|c c1997
|
| 300 |
|
|
|a xvi, 640 p. :
|b ill. ; ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
0 |
|
|a Percy, Larry ,
|e author
|
| 999 |
|
|
|a 1000084216
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|