Advertising communications & promotion management
| Main Authors: | , |
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| Format: | Book |
| Published: |
New York, N.Y. :
Irwin McGraw-Hill ,
c1997
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xvi, 640 p. : ill. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007053943X 0071155147 |