Marketing : creating and keeping customers in an e-commerce world

Bibliographic Details
Main Authors: Zikmund, William G. (Author), D'Amico, Michael (Author)
Format: Book
Published: Cincinnati, Ohio : South-Western College Publishing , c2001
Edition:7th ed.
Subjects:

MARC

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090 0 0 |a HF5415   |b .Z54 2001 
100 0 |a Zikmund, William G. ,   |e author 
245 0 0 |a Marketing :   |b creating and keeping customers in an e-commerce world   |c William G. Zikmund, Michael d'Amico 
250 |a 7th ed. 
260 2 |a Cincinnati, Ohio :   |b South-Western College Publishing ,   |c c2001 
300 |a xxxiii, 689 p. :   |b ill. ; ;   |c 29 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
700 0 |a D'Amico, Michael ,   |e author 
999 |a 1000085020   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus