Marketing : creating and keeping customers in an e-commerce world
| Main Authors: | , |
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| Format: | Book |
| Published: |
Cincinnati, Ohio :
South-Western College Publishing ,
c2001
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| Edition: | 7th ed. |
| Subjects: |
| Physical Description: | xxxiii, 689 p. : ill. ; ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324072694 |