Marketing : principles & perspectives

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Marketing : principles & perspectives

Bibliographic Details
Main Authors:	Bearden, William O. , 1945- (Author), Ingram, Thomas N. (Author), LaForge, Raymond W. (Author)
Format:	Book
Published:	New York : Irwin/McGraw-Hill , c2001
Edition:	3rd ed
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	Marketing > United States

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