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00000cam a2200000 7i4500 |
| 001 |
0000038868 |
| 005 |
20160629.0 |
| 020 |
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|a 0072322977
|
| 090 |
0 |
0 |
|a HF5415.1
|b .B4155 2001
|
| 100 |
0 |
|
|a Bearden, William O. ,
|d 1945- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing :
|b principles & perspectives
|c William O. Bearden, Thomas N. Ingram & Raymond W. LaForge
|
| 250 |
|
|
|a 3rd ed
|
| 260 |
2 |
|
|a New York :
|b Irwin/McGraw-Hill ,
|c c2001
|
| 300 |
|
|
|a xxxvii, 596 p. :
|b ill. ;
|c 28 cm.
|
| 440 |
0 |
4 |
|a The Irwin/McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|z United States
|
| 700 |
1 |
|
|a Ingram, Thomas N. ,
|e author
|
| 700 |
1 |
|
|a LaForge, Raymond W. ,
|e author
|
| 999 |
|
|
|a 1000084990
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|