Marketing : principles & perspectives
| Main Authors: | , , |
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| Format: | Book |
| Published: |
New York :
Irwin/McGraw-Hill ,
c2001
|
| Edition: | 3rd ed |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xxxvii, 596 p. : ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072322977 |