APA (7th ed.) Citation

Bearden, W. O. ., Ingram, T. N., & LaForge, R. W. (2001). Marketing: Principles & perspectives (3rd ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Bearden, William O. , Thomas N. Ingram, and Raymond W. LaForge. Marketing: Principles & Perspectives. 3rd ed. New York: Irwin/McGraw-Hill, 2001.

MLA (9th ed.) Citation

Bearden, William O. , et al. Marketing: Principles & Perspectives. 3rd ed. Irwin/McGraw-Hill, 2001.