Marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Cincinnati, Ohio :
South-Western College Publishing ,
c2001
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxv, 598 p. : ill. ; ; 29 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0324022034 , 0324072651 |