Basic marketing : a managerial perspective

Bibliographic Details
Main Author: Quester, Pascale G. [ (Pascale Genevieve)] (Author)
Format: Book
Published: Sydney : McGraw-Hill , c2001
Edition:3rd Australasian ed.
Subjects:

MARC

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245 0 0 |a Basic marketing :   |b a managerial perspective   |c Pascale G. Quester ... [et al.] 
250 |a 3rd Australasian ed. 
260 2 |a Sydney :   |b McGraw-Hill ,   |c c2001 
300 |a xvi, 743 p. :   |b ill. ; ;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
700 0 |a Quester, Pascale G. [  |q (Pascale Genevieve)] ,   |e author 
999 |a 1000084975   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus