Basic marketing a managerial perspective
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Sydney
McGraw-Hill
c2001
|
| Edition: | 3rd Australasian ed. |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000038844 | ||
| 008 | 021119n | ||
| 020 | |a 007470835X | ||
| 090 | 0 | 0 | |a HF5415.13 |b .B2 2001 |
| 245 | 0 | 0 | |a Basic marketing |b a managerial perspective |c Pascale G. Quester ... [et al.] |
| 250 | |a 3rd Australasian ed. | ||
| 260 | 2 | |a Sydney |b McGraw-Hill |c c2001 | |
| 300 | |a xvi, 743 p. |b ill. ; |c 28 cm. | ||
| 650 | 0 | |a Marketing |x Management | |
| 700 | 0 | |a Quester, Pascale G. |q (Pascale Genevieve) |e author | |
| 999 | |a 1000084975 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||