Basic marketing : a managerial perspective
| Main Author: | |
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| Format: | Book |
| Published: |
Sydney :
McGraw-Hill ,
c2001
|
| Edition: | 3rd Australasian ed. |
| Subjects: |
| Physical Description: | xvi, 743 p. : ill. ; ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007470835X |