Marketing research
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
McGraw-Hill ,
c2001
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: | xv, 475 p. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0077097513 |