Services marketing concepts, strategies & cases

Bibliographic Details
Main Authors:	Hoffman, K. Douglas (Author), Bateson, John E. G. (Author)
Format:	Book
Language:	English
Published:	Mason, OH Thomson/South-Western c2006
Edition:	3rd ed
Subjects:	Service industries > Marketing

Services marketing : concepts, strategies & cases by Hoffman, K. Douglas, Bateson, Jason E. G.

Published 2017

Published 2009