Services marketing : concepts, strategies & cases
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
Thomson/South-Western ,
c2006
|
| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- Pt. 1. An overview of services marketing
- Pt. 2. Service strategy: managing the service experience
- Pt. 3. Assessing and improving service delivery
- Pt. 4. Cases