|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000038810 |
| 005 |
20170725093000.0 |
| 008 |
071218s2006 ohu eng |
| 020 |
|
|
|a 0324319967
|
| 050 |
0 |
0 |
|a HD9980.5
|b .H647 2006
|
| 090 |
0 |
0 |
|a HD9980.5
|b .H647 2006
|
| 100 |
1 |
|
|a Hoffman, K. Douglas ,
|e author
|
| 245 |
1 |
0 |
|a Services marketing :
|b concepts, strategies & cases
|c K. Douglas Hoffman, John E. G. Bateson
|
| 246 |
1 |
0 |
|a Services marketing
|b concepts, strategies and cases
|
| 250 |
|
|
|a 3rd ed
|
| 260 |
|
|
|a Mason, OH :
|b Thomson/South-Western ,
|c c2006
|
| 300 |
|
|
|a xix, 588 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
1 |
|
|a Pt. 1. An overview of services marketing -- Pt. 2. Service strategy: managing the service experience -- Pt. 3. Assessing and improving service delivery -- Pt. 4. Cases
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 700 |
1 |
|
|a Bateson, John E. G. ,
|e author
|
| 999 |
|
|
|a 1000107556
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|