Services marketing : concepts, strategies & cases
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
Thomson/South-Western ,
c2006
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xix, 588 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324319967 |