Services marketing concepts, strategies & cases
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
c2006
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xix, 588 p. ill. 24 cm |
|---|---|
| ISBN: | 0324319967 |