International marketing consuming globally, thinking locally

Bibliographic Details
Main Author: McAuley, Andrew (Author)
Format: Book
Published: Chichester John Wiley c2001
Subjects:

MARC

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090 0 0 |a HF1416  |b .M345 2001 
100 0 |a McAuley, Andrew  |e author 
245 0 0 |a International marketing   |b consuming globally, thinking locally   |c Andrew McAuley 
260 2 |a Chichester  |b John Wiley  |c c2001 
300 |a x, 337 p. ;  |c 24 cm. 
650 0 |a Export marketing 
650 0 |a Globalization 
650 0 |a International economic relations 
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