International marketing consuming globally, thinking locally
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chichester
John Wiley
c2001
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000038787 | ||
| 020 | |a 0471897442 | ||
| 090 | 0 | 0 | |a HF1416 |b .M345 2001 |
| 100 | 0 | |a McAuley, Andrew |e author | |
| 245 | 0 | 0 | |a International marketing |b consuming globally, thinking locally |c Andrew McAuley |
| 260 | 2 | |a Chichester |b John Wiley |c c2001 | |
| 300 | |a x, 337 p. ; |c 24 cm. | ||
| 650 | 0 | |a Export marketing | |
| 650 | 0 | |a Globalization | |
| 650 | 0 | |a International economic relations | |
| 999 | |a 1000084964 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||