International marketing : consuming globally, thinking locally

Bibliographic Details
Main Author: McAuley, Andrew (Author)
Format: Book
Published: Chichester : John Wiley , c2001
Subjects:

MARC

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020 |a 0471897442 
090 0 0 |a HF1416   |b .M345 2001 
100 0 |a McAuley, Andrew ,   |e author 
245 0 0 |a International marketing :   |b consuming globally, thinking locally   |c Andrew McAuley 
260 2 |a Chichester :   |b John Wiley ,   |c c2001 
300 |a x, 337 p. ; ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing 
650 0 |a Globalization 
650 0 |a International economic relations 
999 |a 1000084964   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus