Designing interactive strategy from value chain to value constellation

Bibliographic Details
Main Authors: Normann, Richard 1943- (Author), Ramirez, Rafael (Author)
Format: Book
Published: Chichester, West Sussex, England John Wiley c1994
Subjects:

MARC

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090 0 0 |a HD30.28  |b .N67 1994 
100 0 |a Normann, Richard  |d 1943-  |e author 
245 0 0 |a Designing interactive strategy   |b from value chain to value constellation   |c Richard Normann and Rafael Ramirez 
260 2 |a Chichester, West Sussex, England   |b John Wiley  |c c1994 
300 |a xxi, 159 p. ;  |c 23 cm. 
650 0 |a Industrial management 
650 0 |a Production management 
650 0 |a Strategic planning 
650 0 |a Strategic planning  |v Case studies 
650 0 |a Value 
700 0 |a Ramirez, Rafael  |e author 
999 |a 1000084395  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus