Basic marketing research
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson/South-Western ,
c2004
|
| Edition: | 5th ed |
| Subjects: |
Table of Contents:
- Pt. 1. Introduction to marketing research and problem definition
- Pt. 2. Research design
- Pt. 3. Data collection methods
- Pt. 4. Data collection forms
- Pt. 5. sampling and data collection
- Pt. 6. Data analysis
- Pt. 7. Research reports