rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Basic marketing research
  name:
    name part: Churchill, Gilbert A.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Brown, Tom J.
    role:
      role term: author
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ohu
    place:
      place term: Mason, Ohio
    publisher: Thomson/South-Western
    date issued: c2004
    date issued: 2004
    edition: 5th ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvii, 738 p. : ill. ; 29 cm.
  table of contents: Pt. 1. Introduction to marketing research and problem definition -- Pt. 2. Research design -- Pt. 3. Data collection methods -- Pt. 4. Data collection forms -- Pt. 5. sampling and data collection -- Pt. 6. Data analysis -- Pt. 7. Research reports
  note: Gilbert A. Churchill, Tom J. Brown
  note: Includes bibliographical references and index
  subject:
    topic: Marketing research
  identifier: 0324190972
  record info:
    record creation date: 071219
    record change date: 20080331093000.0
    record identifier: 0000038670