http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Pt. 1. Introduction to marketing research and problem definition -- Pt. 2. Research design -- Pt. 3. Data collection methods -- Pt. 4. Data collection forms -- Pt. 5. sampling and data collection -- Pt. 6. Data analysis -- Pt. 7. Research reports
Includes bibliographical references and index