Basic marketing research
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
c2004
|
| Edition: | 5th ed |
| Subjects: |
MARC
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| 001 | 0000038670 | ||
| 008 | 071219s2004 ohua b 001 0 eng | ||
| 020 | |a 0324190972 | ||
| 090 | 0 | 0 | |a HF5415.2 |b .C49 2004 |
| 100 | 1 | |a Churchill, Gilbert A. |e author | |
| 245 | 1 | 0 | |a Basic marketing research |c Gilbert A. Churchill, Tom J. Brown |
| 250 | |a 5th ed | ||
| 260 | |a Mason, Ohio |b Thomson/South-Western |c c2004 | ||
| 300 | |a xxvii, 738 p. |b ill. |c 29 cm | ||
| 650 | 0 | |a Marketing research | |
| 700 | 1 | |a Brown, Tom J. |e author | |
| 999 | |a 1000107555 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||