|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000038670 |
| 005 |
20080331093000.0 |
| 008 |
071219s2004 ohua b 001 0 eng |
| 020 |
|
|
|a 0324190972
|
| 090 |
0 |
0 |
|a HF5415.2
|b .C49 2004
|
| 100 |
1 |
|
|a Churchill, Gilbert A. ,
|e author
|
| 245 |
1 |
0 |
|a Basic marketing research
|c Gilbert A. Churchill, Tom J. Brown
|
| 250 |
|
|
|a 5th ed
|
| 260 |
|
|
|a Mason, Ohio :
|b Thomson/South-Western ,
|c c2004
|
| 300 |
|
|
|a xxvii, 738 p. :
|b ill. ;
|c 29 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
1 |
|
|a Pt. 1. Introduction to marketing research and problem definition -- Pt. 2. Research design -- Pt. 3. Data collection methods -- Pt. 4. Data collection forms -- Pt. 5. sampling and data collection -- Pt. 6. Data analysis -- Pt. 7. Research reports
|
| 650 |
|
0 |
|a Marketing research
|
| 700 |
1 |
|
|a Brown, Tom J. ,
|e author
|
| 999 |
|
|
|a 1000107555
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|