Basic marketing research
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson/South-Western ,
c2004
|
| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xxvii, 738 p. : ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324190972 |