APA (7th ed.) Citation

Churchill, G. A., & Brown, T. J. (2004). Basic marketing research (5th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A., and Tom J. Brown. Basic Marketing Research. 5th ed. Mason, Ohio: Thomson/South-Western, 2004.

MLA (9th ed.) Citation

Churchill, Gilbert A., and Tom J. Brown. Basic Marketing Research. 5th ed. Thomson/South-Western, 2004.