The Asian marketing casebook

Bibliographic Details
Main Authors: Capon, Neol , 1937- (Author), Vanhonacker, Wilfried R. (Author)
Format: Book
Published: Singapore : Prentice-Hall , c1999
Subjects:

MARC

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020 |a 0137955502 
090 0 0 |a HF5415.12.A8   |b C35 1999 
100 0 |a Capon, Neol ,   |d 1937- ,   |e author 
245 1 4 |a The Asian marketing casebook   |c Noel Capon, Wilfried R. Vanhonacker 
260 2 |a Singapore :   |b Prentice-Hall ,   |c c1999 
300 |a xxvi, 958 p. :   |b ill. ;   |c 24 cm. 
650 0 |a Marketing   |z Asia   |v Case studies 
700 0 |a Vanhonacker, Wilfried R. ,   |e author 
999 |a 1000083325   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus