Fundamentals of selling : customers for life through service
| Format: | Book |
|---|---|
| Published: |
Boston, Mass. :
McGraw-Hill/Irwin ,
c2006
|
| Edition: | 9th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxv, 658 p. ; 26 cm. 1 CD-ROM (4 3/4 in.) |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072962100 (text ISBN) 0073192635 (pkg ISBN) |