Fundamentals of selling customers for life through service
| Format: | Book |
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| Published: |
Boston, Mass.
McGraw-Hill/Irwin
c2006
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| Edition: | 9th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xxv, 658 p. 26 cm. 1 CD-ROM (4 3/4 in.) |
|---|---|
| ISBN: | 0072962100 (text ISBN) 0073192635 (pkg ISBN) |