Services marketing : a European perspective

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Lewis, Barbara (Author), Vandermerwe, Sandra (Author)
Format: Book
Published: London : Prentice Hall , c1999
Subjects:

MARC

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020 |a 013095991X 
090 0 0 |a HF5415.122   |b .L683 1999 
100 0 |a Lovelock, Christopher H. ,   |e author 
245 0 0 |a Services marketing :   |b a European perspective   |c Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis 
260 2 |a London :   |b Prentice Hall ,   |c c1999 
300 |a xiv, 718 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Professions   |x Marketing 
650 0 |a Service industries   |x Marketing 
700 0 |a Lewis, Barbara ,   |e author 
700 0 |a Vandermerwe, Sandra ,   |e author 
999 |a 1000084792   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus