Services marketing : a European perspective
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
London :
Prentice Hall ,
c1999
|
| Subjects: |
| Physical Description: | xiv, 718 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 013095991X |