Marketing for hospitality and tourism

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Marketing for hospitality and tourism

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Bowen, John [ (John T.)] , 1948- (Author), Makens, James C. (Author)
Format:	Book
Published:	Upper Saddle River, NJ : Prentice Hall , c1999
Edition:	2nd ed.
Subjects:	Hospitality industry > Marketing Tourism > Marketing

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