|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000038613 |
| 005 |
20210415093000.0 |
| 008 |
021119n |
| 020 |
|
|
|a 0130110310
|
| 090 |
0 |
0 |
|a TX911.3.M3
|b K68 1999
|
| 100 |
0 |
|
|a Kotler, Philip ,
|e author
|
| 245 |
0 |
0 |
|a Marketing for hospitality and tourism
|c Philip Kotler, John Bowen, James Makens
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Upper Saddle River, NJ :
|b Prentice Hall ,
|c c1999
|
| 300 |
|
|
|a xv, 800 p. :
|b col. ill. ; ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Hospitality industry
|x Marketing
|
| 650 |
|
0 |
|a Tourism
|x Marketing
|
| 700 |
0 |
|
|a Bowen, John [
|q (John T.)] ,
|d 1948- ,
|e author
|
| 700 |
0 |
|
|a Makens, James C. ,
|e author
|
| 999 |
|
|
|a 1000084787
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|