Marketing for hospitality and tourism

Bibliographic Details
Main Authors: Kotler, Philip (Author), Bowen, John (John T.) 1948- (Author), Makens, James C. (Author)
Format: Book
Published: Upper Saddle River, NJ Prentice Hall c1999
Edition:2nd ed.
Subjects:

MARC

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090 0 0 |a TX911.3.M3  |b K68 1999 
100 0 |a Kotler, Philip  |e author 
245 0 0 |a Marketing for hospitality and tourism   |c Philip Kotler, John Bowen, James Makens 
250 |a 2nd ed. 
260 2 |a Upper Saddle River, NJ  |b Prentice Hall  |c c1999 
300 |a xv, 800 p.   |b col. ill. ;  |c 26 cm. 
650 0 |a Hospitality industry  |x Marketing 
650 0 |a Tourism  |x Marketing 
700 0 |a Bowen, John  |q (John T.)  |d 1948-  |e author 
700 0 |a Makens, James C.  |e author 
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