Marketing for hospitality and tourism

Bibliographic Details
Main Authors: Kotler, Philip (Author), Bowen, John (John T.) 1948- (Author), Makens, James C. (Author)
Format: Book
Published: Upper Saddle River, NJ Prentice Hall c1999
Edition:2nd ed.
Subjects:
Description
Physical Description:xv, 800 p. col. ill. ; 26 cm.
ISBN:0130110310