Marketing for hospitality and tourism

Bibliographic Details
Main Authors: Kotler, Philip (Author), Bowen, John [ (John T.)] , 1948- (Author), Makens, James C. (Author)
Format: Book
Published: Upper Saddle River, NJ : Prentice Hall , c1999
Edition:2nd ed.
Subjects:
Description
Physical Description:xv, 800 p. : col. ill. ; ; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:0130110310