|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000038609 |
| 005 |
20070821093000.0 |
| 008 |
021119s2000 |
| 020 |
|
|
|a 0070275432
|
| 090 |
0 |
0 |
|a HF5415.135
|b .C72 2000
|
| 100 |
0 |
|
|a Cravens, David W. ,
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens
|
| 250 |
|
|
|a 6th ed
|
| 260 |
2 |
|
|a Boston :
|b Irwin/McGraw-Hill ,
|c c2000
|
| 300 |
|
|
|a xvi, 752 p. ;
|c 24 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 999 |
|
|
|a 1000084876
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000092205
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|