Strategic marketing
| Main Author: | |
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| Format: | Book |
| Published: |
Boston
Irwin/McGraw-Hill
c2000
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| Edition: | 6th ed |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvi, 752 p. 24 cm |
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| ISBN: | 0070275432 |