Strategic marketing
| Main Author: | |
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| Format: | Book |
| Published: |
Boston :
Irwin/McGraw-Hill ,
c2000
|
| Edition: | 6th ed |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xvi, 752 p. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070275432 |