APA (7th ed.) Citation

Cravens, D. W. (2000). Strategic marketing (6th ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 6th ed. Boston: Irwin/McGraw-Hill, 2000.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. 6th ed. Irwin/McGraw-Hill, 2000.