Principles of service marketing and management

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Wright, Lauren (Author)
Format: Book
Published: Upper Saddle River, NJ Prentice Hall c1999
Subjects:

MARC

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245 0 0 |a Principles of service marketing and management   |c Christopher Lovelock, Lauren Wright 
260 2 |a Upper Saddle River, NJ  |b Prentice Hall  |c c1999 
300 |a xvii, 414 p. ;  |c 29 cm. 
650 0 |a Service industries  |z United States  |x Management 
650 0 |a Service industries  |z United States  |x Marketing 
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