Principles of service marketing and management

Principles of service marketing and management

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Wright, Lauren (Author)
Format: Book
Published: Upper Saddle River, NJ : Prentice Hall , c1999
Subjects:
Service industries > United States > Management
Service industries > United States > Marketing
Description
Physical Description:xvii, 414 p. ; ; 29 cm.
ISBN:01367875X

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