APA (7th ed.) Citation

Lovelock, C. H., & Wright, L. (1999). Principles of service marketing and management. Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Lauren Wright. Principles of Service Marketing and Management. Upper Saddle River, NJ: Prentice Hall, 1999.

MLA (9th ed.) Citation

Lovelock, Christopher H., and Lauren Wright. Principles of Service Marketing and Management. Prentice Hall, 1999.

Warning: These citations may not always be 100% accurate.