Marketing strategy planning and implementation

QR Code

Marketing strategy planning and implementation

Bibliographic Details
Main Authors:	Walker, Orville C. (Author), Boyd, Harper W. (Author), Larreche, Jean-Claude (Author)
Format:	Book
Published:	Boston, Mass. Irwin McGraw-Hill c1999
Edition:	3rd ed.
Subjects:	Marketing > Management

Similar Items

Marketing strategy a decision-focused approach
by: Mullins, John W., et al.
Published: (2011)

INDUSTRAT the strategic industrial marketing simulation
by: Larreche, Jean-Claude, et al.
Published: (1988)

Marketing strategy
by: Ferrell, O. C., et al.
Published: (2011)

Marketing strategy and plans
by: Luck, David Johnston, et al.
Published: (1985)

Marketing strategy : the difference between marketing and markets
by: Fifield, Paul
Published: (2007)

Marketing planning & strategy, part V
Published: (1970)

Marketing planning & strategy, part VII
Published: (1976)

Integrated marketing from planning to implementation

Winning marketing strategies
by: Feig, Barry
Published: (1999)

Marketing management and strategy
by: Doyle, Peter
Published: (1998)

Marketing research text and cases
by: Boyd, Harper W., et al.
Published: (1972)

Marketing strategy and competitive positioning
by: Hooley, Graham J., et al.
Published: (2020)

Cases in marketing strategy
by: Hise, Richard T., et al.
Published: (1984)

Promotional strategy : managing the marketing communications process
by: Engel, James F., et al.
Published: (1991)

The marketing plan workbook
by: Makens, James C.
Published: (1985)

Promotional strategy managing the marketing communications process
by: Engel, James F., et al.
Published: (1983)

Marketing principles and strategies
by: Schewe, Charles D. 1942-
Published: (1987)

Marketing research text and cases
by: Boyd, Harper W., et al.
Published: (1981)

Marketing research text and cases
by: Boyd, Harper W., et al.
Published: (1991)

Marketing research text and cases
by: Boyd, Harper W., et al.
Published: (1977)

Marketing channel strategy
by: Palmatier, Robert W., et al.
Published: (2015)

Marketing management strategies and programs
by: Guiltinan, Joseph P., et al.
Published: (1991)

Marketing management strategies and programs
by: Guiltinan, Joseph P., et al.
Published: (1997)

Strategic marketing planning
by: Gilligan, Colin, et al.
Published: (2009)

Marketing
by: Lamb, Charles W., et al.
Published: (2000)

Marketing
by: Lamb, Charles W., et al.
Published: (2010)

Marketing management planning and control
by: Doust, Peter
Published: (1986)

Marketing strategy and management
Published: (1985)

Marketing management strategy and cases
by: Dalrymple, Douglas J., et al.
Published: (1986)

Marketing management : analysis, planning, and control
by: Kotler, Philip
Published: (1976)

Marketing management analysis, planning, and control
by: Kotler, Philip
Published: (1984)

Marketing management analysis, planning, and control
by: Kotler, Philip
Published: (1980)

Marketing management analysis, planning, and control
by: Kotler, Philip
Published: (1997)

Small business marketing strategies all-in-one for dummies
Published: (2016)

Essentials of marketing
by: Lamb, Charles W., et al.
Published: (2009)

Marketing strategies for small businesses
by: Gerson, Richard F.
Published: (1994)

Marketing management strategy and action
by: Assael, Henry
Published: (1985)

Marketing strategy
by: Littler, Dale, et al.
Published: (1995)

Marketing
by: Mandell, Maurice I.
Published: (1985)

e-Marketing strategy
by: Chaston, Ian
Published: (2001)