rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing strategy
    sub title: planning and implementation
  name:
    name part: Walker, Orville C.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Boyd, Harper W.
    role:
      role term: author
  name:
    name part: Larreche, Jean-Claude
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: Boston, Mass
    publisher: Irwin McGraw-Hill
    date issued: c1999
    edition: 3rd ed.
    issuance: monographic
  physical description:
    form: print
    extent: xxiii, 393 p. ; ; 26 cm.
  note: Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
  note: Includes index
  subject:
    topic: Marketing
    topic: Management
  identifier: 0256261180
  record info:
    record creation date: 021119
    record change date: 20080311093000.0
    record identifier: 0000038405