Marketing strategy planning and implementation

Bibliographic Details
Main Authors: Walker, Orville C. (Author), Boyd, Harper W. (Author), Larreche, Jean-Claude (Author)
Format: Book
Published: Boston, Mass. Irwin McGraw-Hill c1999
Edition:3rd ed.
Subjects:

MARC

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245 0 0 |a Marketing strategy   |b planning and implementation   |c Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche 
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300 |a xxiii, 393 p. ;  |c 26 cm. 
650 0 |a Marketing  |x Management 
700 0 |a Boyd, Harper W.  |e author 
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