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00000cam a2200000 7i4500 |
| 001 |
0000038405 |
| 005 |
20080311093000.0 |
| 008 |
021119n |
| 020 |
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|a 0256261180
|
| 090 |
0 |
0 |
|a HF5415.13
|b .W249 1999
|
| 100 |
0 |
|
|a Walker, Orville C. ,
|e author
|
| 245 |
0 |
0 |
|a Marketing strategy :
|b planning and implementation
|c Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
2 |
|
|a Boston, Mass. :
|b Irwin McGraw-Hill ,
|c c1999
|
| 300 |
|
|
|a xxiii, 393 p. ; ;
|c 26 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Boyd, Harper W. ,
|e author
|
| 700 |
0 |
|
|a Larreche, Jean-Claude ,
|e author
|
| 999 |
|
|
|a 1000084098
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|