Marketing strategy : planning and implementation
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass. :
Irwin McGraw-Hill ,
c1999
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxiii, 393 p. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0256261180 |