Marketing strategy planning and implementation
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Boston, Mass.
Irwin McGraw-Hill
c1999
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxiii, 393 p. ; 26 cm. |
|---|---|
| ISBN: | 0256261180 |