APA (7th ed.) Citation

Cheverton, P. (2000). Key marketing skills: A complete action kit of strategies, tools and techniques for marketing success. Kogan Page.

Chicago Style (17th ed.) Citation

Cheverton, Peter. Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success. London: Kogan Page, 2000.

MLA (9th ed.) Citation

Cheverton, Peter. Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success. Kogan Page, 2000.