Prinsip pemasaran

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary [ (Gary M.)] (Author)
Format: Book
Published: Petaling Jaya, Selangor : Prentice Hall , 2000
Edition:8th ed.
Series:The Prentice Hall series in marketing
Subjects:
Description
Physical Description:xiv, 654 p. ; 29 cm.
Bibliography:Includes bibliographical references and index
ISBN:983923630X