Marketing management : text and cases

Bibliographic Details
Main Authors: Dalrymple, Douglas J. (Author), Parsons, Leonard J. (Author)
Format: Book
Published: New York : John Wiley , c2000
Edition:7th ed
Subjects:

MARC

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300 |a xii, 707 p. :   |b ill. ;   |c 26 cm. 
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650 0 |a Marketing   |x Management 
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