Marketing management : text and cases
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c2000
|
| Edition: | 7th ed |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xii, 707 p. : ill. ; 26 cm. |
| ISBN: | 0471332380 |