Marketing management text and cases

Marketing management text and cases

Bibliographic Details
Main Authors: Dalrymple, Douglas J. (Author), Parsons, Leonard J. (Author)
Format: Book
Published: New York John Wiley c2000
Edition:7th ed
Subjects:
Marketing > Management
Marketing > Management > Case studies
Description
Physical Description:xii, 707 p. ill. 26 cm
ISBN:0471332380

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