Marketing management
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
c2000
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| Edition: | Millennium ed |
| Series: | The Prentice Hall international series in marketing
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| Subjects: |
| Physical Description: | xxxii, 718, [32] p. : ill. 27 cm |
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| ISBN: | 0130122173 |