Marketing management
| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall ,
c2000
|
| Edition: | Millennium ed |
| Series: | The Prentice Hall international series in marketing
|
| Subjects: |
| Physical Description: | xxxii, 718, [32] p. : ill. ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130122173 |