Handbook of strategic public relations & intergrated communications

Bibliographic Details
Main Author: Caywood, Clarke L. , 1947- (Author)
Format: Book
Published: New York : McGraw-Hill , c1997
Subjects:

MARC

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090 0 0 |a HM263   |b .H317 1997 
245 0 0 |a Handbook of strategic public relations & intergrated communications   |c (edited by) Clarke L. Caywood 
260 2 |a New York :   |b McGraw-Hill ,   |c c1997 
300 |a xxvi, 574 p. ; ;   |c 26 cm. 
504 |a Includes index 
650 0 |a Communication in management 
650 0 |a Communication in marketing 
650 0 |a Public relations 
700 0 |a Caywood, Clarke L. ,   |d 1947- ,   |e author 
999 |a 1000083680   |b Book   |c Reference   |e Gong Badak Campus