Handbook of strategic public relations & intergrated communications

Bibliographic Details
Main Author:	Caywood, Clarke L. 1947- (Author)
Format:	Book
Published:	New York McGraw-Hill c1997
Subjects:	Communication in management Communication in marketing Public relations

MARC


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020			\|a 0786311312
090	0	0	\|a HM263 \|b .H317 1997
245	0	0	\|a Handbook of strategic public relations & intergrated communications \|c (edited by) Clarke L. Caywood
260	2		\|a New York \|b McGraw-Hill \|c c1997
300			\|a xxvi, 574 p. ; \|c 26 cm.
650		0	\|a Communication in management
650		0	\|a Communication in marketing
650		0	\|a Public relations
700	0		\|a Caywood, Clarke L. \|d 1947- \|e author
999			\|a 1000083680 \|b Book \|c Reference \|e Gong Badak Campus