Global marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
London :
Financial Times/Pitman Publsihing ,
1998
|
| Subjects: |
| Physical Description: | xxiii, 711 p. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273623486 |