Consumer behavior and marketing strategy

Bibliographic Details
Main Authors: Peter, J. Paul (Author), Olson, Jerry C. (Jerry Corrie) 1944- (Author)
Format: Book
Published: Boston, Mass. Irwin/McGraw-Hill c1999
Edition:5th ed
Subjects:
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Consumer behavior and marketing strategy by Peter, J. Paul, Olson, Jerry C. (Jerry Corrie) 1944-

Published 2005