Consumer behavior and marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass.
Irwin/McGraw-Hill
c1999
|
| Edition: | 5th ed |
| Subjects: |
MARC
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| 001 | 0000037925 | ||
| 020 | |a 0256261903 | ||
| 090 | 0 | 0 | |a HF5415.3 |b .P468 1999 |
| 100 | 0 | |a Peter, J. Paul |e author | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter, Jerry C. Olson |
| 250 | |a 5th ed | ||
| 260 | 2 | |a Boston, Mass. |b Irwin/McGraw-Hill |c c1999 | |
| 300 | |a xxv, 545 p. |b ill. |c 26 cm | ||
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Olson, Jerry C. |q (Jerry Corrie) |d 1944- |e author | |
| 999 | |a 1000083979 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||